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Digital experiences with intent
Cray brings strategy, design and engineering together in digital systems that communicate clearly and work reliably every day.
Open: Digital experiences with intentPage
Insights
Practical notes on content, design, accessibility and durable web technology.
Open: InsightsPage
Projects
Selected work about structure, language and digital products with substance.
Open: ProjectsPage
Services
Six connected disciplines for websites that bring content, brand and technology together.
Open: ServicesPage
Studio
We make complex initiatives understandable, from first direction to a published website.
Open: StudioProject
Atelier Index Studio
A portfolio for work that convinces through context rather than volume.
Open: Atelier Index StudioProject
Care Handbook
A service presence that explains complex support in human, concrete terms.
Open: Care HandbookProject
Civic Toolkit Studio
An accessible toolkit for information people need to find quickly in daily life.
Open: Civic Toolkit StudioProject
Common Ground
A collaboration platform where different perspectives can stand side by side.
Open: Common GroundProject
Field Notes
An editorial platform turning research into accessible stories.
Open: Field NotesProject
Future Room
A scenario archive for conversations about change, technology and responsibility.
Open: Future RoomProject
Longform Library
A digital archive for texts, images and connections with a long shelf life.
Open: Longform LibraryProject
North Star
A strategic website for teams choosing one direction from many possibilities.
Open: North StarProject
Open Studio
A digital look into working methods that usually stay visible only in conversation.
Open: Open StudioProject
Quiet Commerce
A focused product world for decisions without artificial urgency.
Open: Quiet CommerceProject
Signal Atlas
A digital orientation system for an organisation with many voices.
Open: Signal AtlasProject
Transit Routes
A multilingual information architecture for routes, places and transitions.
Open: Transit RoutesService
Brand and identity
A durable language and visual attitude for digital touchpoints.
Open: Brand and identityService
Content systems
Editorial models teams can use confidently every day.
Open: Content systemsService
Engineering
Fast, resilient websites that can be delivered statically.
Open: EngineeringService
Interface design
Clear, accessible interfaces with a distinctive rhythm.
Open: Interface designService
Quality and accessibility
Accessibility, performance and resilience as one shared standard.
Open: Quality and accessibilityService
Strategy
Align goals, audiences and content around one direction.
Open: StrategyArticle
A Site Is a Living Archive
How a digital archive stays current without losing its history.
Open: A Site Is a Living ArchiveArticle
Relationships Make Content Useful
Why related projects, services and articles are more than add-ons.
Open: Relationships Make Content UsefulArticle
The Editorial Handshake
Which rules help a team write consistently together.
Open: The Editorial HandshakeArticle
Case Studies Without Theatre
How case studies become credible when they show work instead of superlatives.
Open: Case Studies Without TheatreArticle
The Smallest Useful Model
Why a bounded content model often creates more possibilities.
Open: The Smallest Useful ModelArticle
Navigation Is a Promise
Every menu item promises a particular kind of orientation.
Open: Navigation Is a PromiseArticle
Static by Default
What static delivery means for resilience, speed and responsibility.
Open: Static by DefaultArticle
Accessibility Is Quality
Accessibility is not a final check but a measure of good design.
Open: Accessibility Is QualityArticle
From Workshop to System
How conversations become durable decisions for a digital product.
Open: From Workshop to SystemArticle
The Value of Restraint
Why less interaction often creates more orientation.
Open: The Value of RestraintArticle
Designing for Maintenance
A good interface helps the editorial team as well as its visitors.
Open: Designing for MaintenanceArticle
Content Is Infrastructure
Why good content is not produced at the end of a project but forms its foundation.
Open: Content Is Infrastructure